The automotive industry is on the brink of transformative change, navigating significant hurdles and opportunities. With the success of Mondial de l'Auto 2024 in Paris, the spotlight is on how automakers and stakeholders are tackling electrification, automation, and sustainability to drive future growth, as stated by Societe Generale. As Palmieri notes, “the entire concept of mobility is changing,” with shifts in vehicle power sources, driver capabilities, and ownership models.

The transition to electric vehicles (EVs) presents major obstacles. Designing models, building supply chains, and securing resources like critical minerals have proven complex. Western carmakers, facing intense competition from subsidized Chinese markets and evolving regulations, struggle with high costs and slow consumer adoption, with EVs accounting for only 10-15% of new car sales in the West.

Adding to the complexity is the integration of autonomous technology and artificial intelligence (AI) into vehicles. “Western OEMs are still figuring out how to go electric,” Palmieri observes, as tech giants such as Google invest heavily in AI’s role in the automotive future.

Despite challenges, EVs are expected to reach mass adoption in time. However, achieving profitability and scale remains difficult, given that many EV models lag behind combustion engines in profitability. Automakers are investing in battery technology, enhancing research and development, and hiring experts from sectors like the smartphone industry to refine the EV user experience.

Expanding charging infrastructure is crucial to EV adoption, with Europe needing 14,000 charging points weekly to meet 2030 targets. Regulatory consistency and public support are essential to sustaining the industry, which constitutes about 10% of GDP and 13 million jobs in Europe.

Financial institutions, particularly banks like Societe Generale, play a key role in supporting this transition. As Palmieri highlights, banks provide “financing electrification and new in-car technologies at scale” and advise on partnerships, consolidations, and infrastructure expansion. With leasing and consumer finance options, banks are also instrumental in encouraging EV adoption.

Despite the challenges, Palmieri expresses optimism, asserting, “there is a path for a bright future with new and profitable business opportunities.”